I completed my first 50 mile ultra marathon at the Madison, Northface Challenge a few weeks ago. I ran the race with my brother who had completed one prior. I asked him, so what is our strategy in completing one of these things and he said, easy....we will not be overly aggressive for the first 25 miles and we will just keep moving forward at all cost.
This is the same advice I have given start-up companies over the last year and a half as they have struggled to make it through the recession. It is critical for start-ups to know the right time to kick it into another gear. I have seen many companies fail because they try and scale before they fully understand their business model and how it works. Start-ups often think they need to run with the competition even though it may not be their time. At the beginning of the race many guys passed us who I knew we could beat. My tendency was to pick up the pace when they ran by, but Gus held me back assuring me we would see them again later in the race. Sure enough, we passed everyone that passed us in the first 10 miles of the race in the last 10 miles. We knew the right time to pick up the pace.
Second, is that as a start-up you need to push through your darkest hours, or as we say in the running world is pushing through the wall - it is always better on the other side. Resiliency is an extremely important start-up characteristic. Live to fight another day we always say. You can't compete if you are not in the game.



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